Sangu Brand Semiya is a renowned company that has been offering delectable and authentic traditional foods to its customers for over three decades, and its success is largely attributable to its founder. Mr. K Chandran’s entrepreneurial journey began in 1982 with a modest production of plain vermicelli in a small carpet area. In those days, vermicelli was not easily obtainable in the market, but Mr. K Chandran’s unconventional product offerings, combined with superior quality and taste and innovative marketing strategies, enabled him to seize the Coimbatore market.